Why Are Houses Suddenly Not Selling?

Actually, houses are selling, but the market has shifted significantly. Homes now sit on the market longer, receive fewer offers, and seldom sell over listing price. If you think back to before the pandemic – remember those days??? – homes rarely sold in a day for thousands over the asking price. What we’re really seeing is a return to a more typical housing market, meaning more days on market and flat or slower price growth.

Regardless of the type of housing market we’re in, there are certain things we hold as basic truths in real estate. Such as, if a home isn’t selling, it’s due to price, condition, or ineffective marketing. It’s fair to say some less experienced agents have been slow to recognize the market shift and are still pricing homes like it’s a seller’s market. On the flip side, some homeowners are reluctant to do the necessary work to get their homes market ready.

Also contributing to slower sales is buyer hesitancy. There’s no denying that potential buyers are influenced by certain factors outside of our control. We can’t make interest rates go down. We can’t make the stock market go up. We can’t stop the recession chatter. What can we control? Price, condition, and marketing.

The sense of urgency that defined the 2021 housing market is gone. Now is when the agent you choose to represent you matters. You need an agent who has been through this before and isn’t afraid to roll up her sleeves and do the hard work necessary to get you sold.

We’re those agents. How are we different?

Pricing

We price accurately based on facts such as recent sales of comparable homes and market knowledge acquired over years of selling in the area. Additionally, unlike most other agents, we’ve trained under an appraiser and use an appraisal system to pull accurate square footage to assess your home’s value.

Why does that matter? Lenders require a home be appraised as part of a buyer’s loan process. Our listings rarely, if ever, fail to appraise. We’ve done our homework upfront and set a realistic price.

Compass Concierge

If your home hasn’t been updated or you’ve fallen behind on maintenance, buyers will pass your house right on by. We get it. Repairs and updates cost money that you might not have right now. We can help.

One of our favorite programs is Compass Concierge. Through this exclusive program, we can front you the money for everything from staging to roofing. You simply pay it back at closing. No upfront costs, no interest, and no hidden fees.

We’ll work with you to determine which projects will have the best ROI (return on investment). We have contractors in place ready to do the work, and we’ll even handle the scheduling for you. What could be easier?

Marketing

We’re backed by the #1 brokerage in the country:

Compass takes a tech-driven, personalized approach, combining a collaborative agent community, an in-house creative agency, and the industry’s most tenured leadership team.

Compass Insights dashboard grants your agent real-time data about your listing’s traffic, so she can refine marketing and pricing strategy and discover new lead-generation opportunities.

Think of Compass Collections as Pinterest for real estate. For sellers, it allows you and your agent to keep a close eye on homes like yours in order to make strategic decisions based on price and status updates. For buyers, it allows you and your agent to save homes you’re interested in to one place and receive automated updates about the properties in real-time.

The Compass Networking Tool allows your agent to pinpoint agents across the area with buyers looking for a home like yours, in your area, at your price point.

What’s your next move? Let’s talk! Call or text the Home with Sherry Team at 678.744.8206 or send us a message using the form below.