Five Expensive Mistakes We See Sellers Make
❌ Replacing things buyers don't care about
❌ Overpricing the home
❌ Listing before the home is photo-ready
❌ Waiting until after photos to declutter
❌ Spending $30,000 on renovations that return only $10,000
What Happens When You Call Us
Proper Preparation
Getting your home ready to sell is the key to earning top dollar. We'll start with a walk-through consultation and then provide you with a customized improvement plan. We have relationships with top tradespeople and will provide recommendations. The final step is a staging consultation
Accurate Pricing
"The longer you sit, the less you get" are words to live by when selling your home. That's why pricing your home right initially is crucial. We have access to the latest market data and can pull true comparable sales. Why did the house two doors down sell for more than yours will? We can tell you.
Strategic Marketing
Potential buyers will see your home online first. That's why we always use professional photography and videography. We'll design a custom marketing plan that includes professionally designed and printed brochures, digital advertising, and social media marketing. We're also part of a nationwide network of top agents, and we'll make sure they see your home.
3 Steps You Can Take to Get Started
1. Declutter Like You're Moving Tomorrow. Today's buyers shop online before they ever schedule a showing. Clean, uncluttered rooms photograph larger and generate more showing requests. Removing excess furniture, family photos, and collections helps buyers picture themselves living in the home. Remove most family pictures, religious articles, most books from bookshelves, and pack away your collection of sports memorabilia. Now is a great time to clean out your closets.
2. Deep Cleaning. Buyers don't just buy square footage—they buy a feeling. How clean your house looks and smells will influence how buyers feel about your home. Begin with a thorough cleaning. Lingering pet or smoking odors can be difficult to remove, but we have resources that have worked for previous sellers.
Don't forget these often overlooked items:
light switches
baseboards
ceiling fans
windows
grout
inside cabinets
inside appliances
3. Repairs and Renovations. Buyers want a well-maintained home. If the faucet drips, get it fixed. Minor renovations can increase your list price. Paint and flooring generally have the best return on investment, but lighting and countertops can as well.
Worth fixing:
dripping faucets
loose door handles
cracked caulk
burned-out light bulbs
damaged drywall
worn paint
Not necessary:
full kitchen remodel
expensive custom upgrades
luxury landscaping
Compass Concierge
USE OUR MONEY
Save your cash for other moving expenses. Through our broker's exclusive Compass Concierge Program, we can front you the money for repairs and updates. No fees. No interest. You simply pay it back at closing.
PROFESSIONAL RESOURCES
We have established relationships with tradespeople, contractors, and stagers, allowing work to get done quickly – and correctly – so that we can get you listed and sold with minimal delay. We handle all scheduling so you can focus your energy elsewhere.
MAKE THE RIGHT UPDATES
Knowing what not to fix when selling a house is as important as knowing which projects will help your home sell for top dollar. You don't want to waste your hard-earned money. We’ll use our years of experience to help you determine which repairs and updates will net the highest return. We’ll be by your side throughout the process, advising you along the way.
Case Study
1590 Bald Ridge Marina Rd.
At our initial listing meeting with the seller, we recommended a listing price of $1,400,000. The seller decided to take advantage of Compass Concierge to paint the entire interior, paint the kitchen cabinets white, refinish the floors, and professionally stage the home. Once the work was completed, we listed it for $1,500,000 and got them under contract for $100,000 OVER the asking price!
We've had dozens of clients use Compass Concierge with outstanding results. On average, they've spent $18,000 on projects. Each of them more than doubled the amount that they invested. How's that for ROI?
With Compass Concierge, the options are endless:
Floor repairing, carpet cleaning and replacement, staging, deep-cleaning, decluttering, cosmetic renovations, landscaping, HVAC, roofing repair, moving and storage, pest control, custom closet work, fencing, electrical work, seller-side inspections, interior and exterior painting and evaluation, kitchen improvements, bathroom improvements, pool and tennis court services, water, heating, and plumbing repair, sewer lateral inspections and remediation, +100 other home improvement services
53%
The percentage of sellers' agents who say staging decreases a property's time on the market
National Association of Realtors, 2020
4X
The potential return of every $100 you invest in staging your home
National Association of Realtors, 2020
54%
The percentage of homebuyers willing to pay more for hardwood floors
National Association of Realtors, 2020
Check Out This Amazing Before and After Video
Strategic Marketing
It takes more than a for sale sign to sell a home. You need an agent with a solid marketing plan and a budget to back it up. Our full-time marketing staff will develop a customized plan for promoting your home that combines printed materials, social media, and paid advertising. They'll also be working behind the scenes to make sure your home is featured on our website, our YouTube channel, Compass.com, and all major real estate websites. Then, there is good old-fashioned networking. Our agents have been in the busines a long time and have a vast network of realtors with whom they communicate regularly about our listings.
WE KNOW MARKETING
How your home is presented visually is important.
Reach more potential buyers online.
Social media posts and digital advertising work.
We use multiple channels to reach buyers.
Get Your Free North Atlanta Seller's Guide
Getting your Home Ready to Sell
Get more details on the steps you can take - and the ones your agent should be taking - to get your home ready to sell quickly and for the highest price.
2 Minute Read
Best ROI Home Improvements
What not to fix when selling your house. We've got tips on what you should focus on to get the best return on your investment.
Less Than 2 Minute Video
How to Get Your Home Ready to Sell
We understand that moving is expensive. The idea of using your cash to make repairs and updates to a house you're selling may not sound appealing. Use our money instead through our broker's exclusive Compass Concierge Program.
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Compass Concerige
The hassle-free way to sell your home faster and for a higher price. Transform your home with no interest and no hidden fees. Simply pay it back at closing.
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Client Testimonial
Here the results from a seller who used the Compass Concierge Program to get her home sold.
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Before and After Gallery
